Heineken’s “Dance More, Drink Slow” Campaign
Beer brand Heineken launched Monday ‘Dance More, Drink Slow,’ a partnership with Dutch DJ Armin van Buuren to make moderate consumption aspirational. The movement, socialized as #DMDS, is the natural…
Original Artwork for Beck’s Beer Bottle
German beer brand Beck’s Beer unveiled Monday the six original pieces of artwork that will comprise the 2013 Beck’s Art Labels project. Each year, Beck’s selects six artists, from different…
Budweiser to Introduce Bowtie-Shaped Can
This spring Budweiser will introduce a new beer can – a bowtie-shaped aluminum can that mirrors Budweiser’s bowtie logo. Beer lovers can see for themselves the new bowtie-shaped can when…