I Dropped My Clothes. Now It’s Your Turn
Turtle, a menswear brand in India, has launched a social media campaign – #IDroppedMyClothes – to help underprivileged communities. The campaign makes an appeal to all individuals to be socially…
Citizen’s First Global Brand Campaign: Chasing Horizons
Citizen Watch Co., Ltd embarks on a race against time in Chasing Horizons, the 84 year-old watchmaker’s first-ever global campaign. Citizen announced its 2014 flagship model Eco-Drive Satellite Wave F100…
Macy’s Signs Deal for New Thalía Brand
Macy’s, Inc. (NYSE:M) announced Thursday it has signed a multi-year agreement for an exclusive new women’s fashion brand inspired by Thalía, an internationally recognized actor, recording artist, music producer, author…
Lexus Swarm Film for Global Brand Campaign
‘Swarm’ is the second project in the Lexus ‘Amazing in Motion’ global brand campaign series. It is the result of a collaboration between Lexus, Director Sam Brown of Rogue Films,…
Swiss Watch Brand Launches Short Film Series
Baume & Mercier, a Swiss watch brand, announced today the introduction of a short film series titled, “Celebrate Giving.” It brings to life the beauty of the adage – “it…