JPMorgan Chase Names Kristin Lemkau as CMO
Global financial services firm JPMorgan Chase announced Tuesday that Kristin Lemkau will become Chief Marketing Officer (CMO) for JPMorgan Chase. She will continue to report to Gordon Smith, CEO of…
Starbucks Names Sharon Rothstein Global CMO
Starbucks Coffee Company (NASDAQ: SBUX) has announced that it has appointed Sharon Rothstein as global chief marketing officer (CMO). Rothstein was previously senior vice president of marketing at specialty beauty…
How to Attract the Social Consumer
A new global IBM study of Midmarket Chief Marketing Officers (CMOs) revealed that building and sustaining brand loyalty is the top concern for today’s midmarket CMOs, yet 72 percent do…