Digital Gains amid Slow Ad Market
Advertising spending decreased during the second quarter, a reversal of positive spend during Q1, according to a new STRATA quarterly survey of major advertising agencies. However, continued investment and interest…
Digital Banking with Citibank for iPad App
Citibank has unveiled its first-ever consumer banking app designed for iPad. Citibank for iPad provides U.S. consumer banking clients with a tool to track, analyze and plan their finances. It…
Beauty Goes Digital with the Sephora App for iPad
Sephora North America has announced that its Sephora App for iPad is now available on the App Store. It offers an integrated digital beauty experience that brings diverse social feeds…
Goodyear Goes Digital for Disney-Pixar’s Cars 2
The Goodyear Tire & Rubber Company has announced the details of its promotion of Disney and Pixar’s high-octane animated comedy adventure “Cars 2,” which opens in theaters on June 24,…
Adobe Digital Platform to Manage Mobile Customers
Tech company Adobe Systems has announced its new Adobe Digital Enterprise Platform for Customer Experience Management (CEM). The platform enables enterprises to build immersive, multi-channel digital interactions for today’s social…
Coca-Cola, Yahoo! Launch Digital Fashion Channel
Coca-Cola light / diet Coke has unveiled its first ever Digital Fashion Channel Style it Light. The channel created by Yahoo! features premium, light-hearted fashion content set within Yahoo!’s Lifestyle…