Jcpenney Launches its Charitable Giving Program
The company has launched jcp cares, a new charitable giving program. Through it, Jcpenney will support a new cause each month by inviting customers to round up their purchases to…
Jcpenney Getting Ready for the Academy Awards
J. C. Penney Company has launched its 2011 spring marketing campaign. Set to debut during the retailer’s sponsorship of the Academy Awards, the campaign builds on the company’s “New look.…
School Kids Get Help to Make Robots
As a corporate supporter for afterschool programs, JCPenney is increasing its support of FIRST (For Inspiration and Recognition of Science and Technology) by sponsoring 500 high school teams in the…
Modern Bride Unveiled, Says Love Lives Forever
When it comes to today’s couples, they often shop for bridal jewelry together – and even include friends and family in their ring decision. According to a recent Conde Nast…
Nastia Liukin Kicks Off Supergirl by Nastia
Warner Bros. Consumer Products (WBCP), on behalf of DC Comics, JCPenney and five-time Olympic Medalist and World Champion Nastia Liukin, joined forces in New York City this past Saturday to…