PBS KIDS Debuts Web-Original Property: Plum Landing
PBS KIDS has announced the launch of an all-new web-original property, Plum Landing. It is a cross-platform, digital adventure designed to engage 6- to 9-year olds in environmental science by…
PBS KIDS Kicks off “Explore the Outdoors” Initiative
PBS KIDS and the National Recreation and Park Association (NRPA) have announced the annual Explore the Outdoors campaign, which encourages families to celebrate nature and the outdoors this spring. Starting…
Augmented Reality App Fetch! Lunch Rush
PBS KIDS has announced its first augmented reality app for iPhone and iPod touch, Fetch! Lunch Rush, which is now available on the App Store. Available for free, the app…
Books Donation for the Soar with Reading Program
The library donation initiative is a part of Soar with Reading, a joint project launched this summer by JetBlue and PBS KIDS. Soar with Reading aims to keep children reading…
Ads will Push Parents to Read with Children
The Advertising Council and the Library of Congress are launching a new series of public service advertisements (PSAs) to encourage parents to read with their children and inspire them to…