How to Measure ROI of Public Relations
Developing global standards for social media measurement, further education of the PR profession, and new work on the ROI (Return on Investment) of public relations emerged as the top priorities…
IBM Offers Cloud-Based Social Media Analytics
Tech company IBM has introduced a new, cloud-based software designed to help marketers gain real-time, actionable insight from data available across social media channels. The new software expands IBM’s business…
How to Measure ROI on Social Media Marketing
Digital marketing agency Overdrive Interactive has launched SocialEye, a tracking and measurement dashboard designed to reveal the ROI of social media marketing. In addition to tracking newer social media metrics…