Toyota Peace Eco Smile Animation Film
Toyota Motor Sales & Marketing (TMSM) is currently exhibiting PES (Peace Eco Smile), an original animation produced in collaboration with STUDIO4C, at “Japan Expo 14th Impact” being held from July…
Shazam to Improve Impact of TV Advertising
Leading media engagement company Shazam has launched the “Shazam Engagement Rate,” a new Shazam for TV advertising metric that aims to enable brands to more accurately gauge the effectiveness of…
Toyota and Lexus Reveal Global Hybrid Sales
Nearly 2 million (1,951,243) Toyota and Lexus hybrid vehicles have been sold in the United States, reducing CO2 emissions and fuel consumption. The announcement was made today, April 17, by…
Idris Elba Roped in for Toyota Campaign
Golden Globe Award-winning actor Idris Elba takes on the lead role in “Only the Name Remains,” a dramatic, spy-themed advertising campaign for the 2013 Toyota Avalon. The campaign – and…