TV Host Phil Keoghan Joins Novartis for MS Awareness
Phil Keoghan, host of “The Amazing Race,” and the women cyclists of the professional “NOW and Novartis for MS” team are joining with Novartis Pharmaceuticals Corporation for a second year…
Pepsi Invites Consumers to Live for Now
Pepsi, today, will air the brand’s first TV ad since the announcement of its first global campaign, “Live for Now.” The ad, titled “Now in the Moment,” is the first…
Survey Says Online Videos Attract Consumers
A new survey emphasizes the need for online content integration in any digital marketing strategy. As multi-screen (TV, mobile, tablet, computer) video consumption is increasing among consumers, the survey says…
Oh You, Kiss, Kiss on Lionsgate TV
Lionsgate Television Music, the music arm of Lionsgate’s TV division, is releasing Jessica Pare’s sultry rendition of the ’60’s French pop hit “Zou Bisou Bisou” (loosely translated as “Oh you,…
LG ‘Home Court Challenge’ for NCAA Men’s Final Four
LG Electronics USA, an official NCAA corporate partner, will give fans a chance to relive a classic 20-year-old college basketball game during the 2012 NCAA Men’s Final Four. The “LG…