Ad Campaign Bares All to Cover Your Family

The Alameda County Social Services Agency is raising some eyebrows in its quest to enroll thousands of low-income residents in Medi-Cal health insurance.

The new ad campaign, “Cover Your Family,” features minimally clad families including parents, grandparents and children, covering themselves with signs touting the need for medical insurance.

According to Lori A. Cox, agency director, “Our message is that you wouldn’t let your family go without clothes – why let them go without health coverage?”

Medi-Cal is California’s Medicaid program providing health insurance to low-income families, pregnant women, children, seniors, disabled people and refugees.

Thousands of residents of Alameda County are eligible for Medi-Cal, yet are not enrolled. As a result, people are not receiving routine preventive medical care, which can lead to more serious health concerns and higher costs for their care down the road.

The “Cover Your Family” ads will run in English and Spanish and will be featured on billboards, buses, transit shelters and convenience stores throughout Alameda County. The campaign will run through April 2013.

Related posts:


Scientists’ New Approach to Know Cancer Origin
Why Fresh Lemons are Good for Your Health
How to Get Connected with Bridesmaids Using Tag
Walnuts Boost Brain Power in Students: Study
Disney Makes Deeper Inroads in China
DreamWorks Appoints Chief Global Brand Officer
Film Première: Celebrating a Journey Shared
Lole White Tour Yoga Events in Museum Setting
Katy Perry and Staples Join Hands to Help Teachers
25th Anniversary of the Fall of the Berlin Wall
Custom Content Services