Ad Campaign Bares All to Cover Your Family

The Alameda County Social Services Agency is raising some eyebrows in its quest to enroll thousands of low-income residents in Medi-Cal health insurance.

The new ad campaign, “Cover Your Family,” features minimally clad families including parents, grandparents and children, covering themselves with signs touting the need for medical insurance.

According to Lori A. Cox, agency director, “Our message is that you wouldn’t let your family go without clothes – why let them go without health coverage?”

Medi-Cal is California’s Medicaid program providing health insurance to low-income families, pregnant women, children, seniors, disabled people and refugees.

Thousands of residents of Alameda County are eligible for Medi-Cal, yet are not enrolled. As a result, people are not receiving routine preventive medical care, which can lead to more serious health concerns and higher costs for their care down the road.

The “Cover Your Family” ads will run in English and Spanish and will be featured on billboards, buses, transit shelters and convenience stores throughout Alameda County. The campaign will run through April 2013.

Related posts:


Tell me God What This Ad is Trying to Do
Dita Von Teese Offers My Private Cointreau Coffret
New TV Show in the Air and on the Seas
When Goby’s Computer Gets Infected
New Experience at the Empire State Building
Britney Spears Celebrates Her Engagement
Now the 4-Piece Bikini at Lands’ End
Bacardí Rum Launches New Pineapple Fusion
10 Best Green Cars of 2013 Revealed
Honda's Civic Hybrid and Civic Natural Gas

Leave a Reply

Your email address will not be published. Required fields are marked *

*


*

HTML tags are not allowed.