American Girl Debuts WellieWishers for Young Girls

American Girl Debuts WellieWishers for Young Girls
American Girl Debuts WellieWishers for Young Girls

American Girl is debuting a free WellieWishers app, where players can explore the interactive garden world through three mini games.

American Girl’s new WellieWishers—a line of five fun-loving characters—Willa, Kendall, Ashlyn, Emerson, and Camille—are out to make the world a kinder, friendlier place.

American Girl created WellieWishers to help younger girls, ages 5-7, discover the social and emotional skills they need to become empathetic, compassionate, and thoughtfully motivated individuals.

Timeless life lessons on sharing, cooperation, respecting feelings, and making things right are passed along to girls through each WellieWishers character, who navigates the ins and outs of friendship through play, songs, and imagination.

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The beautiful, whimsically illustrated early chapter books about the WellieWishers’ fun and fanciful outdoor adventures are written by American Girl author Valerie Tripp.

“Recent research shows what moms and American Girl have championed for years—that helping young children develop social and emotional skills is one of the most important things we can do to help them achieve lifelong happiness and success,” says Katy Dickson, president of American Girl.

“The WellieWishers celebrate an amazing time in a young girl’s life when she’s learning about herself through the world around her, and we’re proud to partner with parents to help their daughters make good choices today that will ultimately define the person and friend she’ll become tomorrow.”

The WellieWishers’ adventures and lessons further unfold in American Girl’s first-ever animated series, airing in fall 2016. Each 11-minute episode follows the fun-filled exploits of the five smart and lively six-year-olds, who have limitless imaginations and the same big wish: to be a good friend.

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When the WellieWishers step into their colorful rain boots, they are ready for anything in their aunt’s whimsical backyard garden. Young viewers are entertained through stories, humor, and catchy songs as the WellieWishers work, dream, and play together—feeding birds, making mud pies, creating art, and putting on shows—all while imparting valuable lessons in friendship.

To further engage girls and bring the characters to life, American Girl is debuting a free WellieWishers app, where players can explore the interactive garden world through three mini games—Carrot Care, Mud Pie Maker, and Garden Harmony.

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Little girls will delight in the sweet, silly, and unexpected surprises that get unlocked the more they play. The free app is available through

Rounding out the play experience is a line of 14½-inch dolls (retail $60) and garden-themed accessories, including a magical theater stage and a premium wooden playhouse with over 30 pieces.

The WellieWishers collection is available through American Girl’s catalogue. American Girl is a premium brand for and about girls and a wholly owned subsidiary of Mattel, Inc. (NASDAQ: MAT,, which designs, manufactures, and markets toys and family products.

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Rakesh Raman