Inspired by the Barbie brand tagline, “With Barbie, Anything is Possible,” the popular doll is debuting a new brand anthem to kick off 2014. The pop song will be voiced by all-girl group and music sensation Fifth Harmony.
The partnership with Epic Records / SYCO recording artists Fifth Harmony includes the global debut of the lyric music video on Barbie.com, followed by the launch of a music video and a Fifth Harmony Barbie doll collaboration.
“As a group of five girls living out their own dreams, Fifth Harmony represents the fun, diverse, aspirational voice that both Barbie and the new anthem are all about – truly showing girls around the world that anything is possible,” said Lori Pantel, VP, Global Marketing for Barbie.
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“There is no better partner to be the cornerstone of Fifth Harmony’s global licensing program than Barbie. The values Barbie represents for young girls are at the core of the Fifth Harmony brand and the story we are telling,” commented Mathew Vlasic, VP of Licensing and Consumer Products for Sony Music.
The new Barbie song “Anything is Possible” features an energetic beat complemented by inspirational lyrics – such as, “I can be anything I want to be // If I can dream it, I can do it // Me and my girls – yeah! // It’s our world – yeah! // Anything is possible // We’re unstoppable // Me and my girls.”
To celebrate a year of girl empowerment together, Barbie will debut a full-length music video later this year featuring Fifth Harmony that brings the anthem’s lyrics to life.
Mattel will also introduce fans around the world to a Barbie Doll collection including five dolls created in the likeness of each Fifth Harmony member.
The doll collection is set to launch at select US retailers this holiday season and at retailers worldwide in early spring 2015.