BIOFIT bra is joining forces with Playboy to launch a new collection of intimate apparel centered on its customized push-up bra technology.
Bendon Group (Bendon), the intimate apparel company behind the BIOFIT bra technology, as well as international brands including Elle Macpherson Intimates and Stella McCartney Lingerie, is partnering with Playboy Enterprises (Playboy) for “BIOFIT x Playboy” – a collaborative intimate apparel collection.
Available now via www.BIOFITxPlayboy.com (#biofitxplayboy), the BIOFIT x Playboy collection will launch with bras (band sizes 32 – 38; cup sizes A – DD) and panties (sizes XS – L) sets in various colors, prints and fabrics, as well as a corset (band sizes 32 -38; cup sizes A – DD).
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Solid: Nude and Black (bra and brazilian / thong panty)
Lace or Lace Detail: Black Lace on Nude (bra, brazilian / thong panty, and corset); Hot Pink Lace on Nude (bra and brazilian / thong panty); Red with Black Lace, Blue with Black Lace, and Purple with Nude Lace (bra and brazilian / thong panty)
Print: Dark Trellis in black and Light Trellis in white (bra and brazilian / thong panty)
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BIOFIT is centered on customized padding technology – each fit offers inner support to create the perfect measure of cleavage according to cup size.
With unique customization to create the perfect boost and fit, the company says, the BIOFIT bra set a new standard in intimate apparel and quickly became a wardrobe staple for lingerie lovers across the U.S. when it was first introduced to the marketplace at Victoria’s Secret.
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According to the company, the BIOFIT x Playboy collection heralds a new era in bra technology and fit with next generation features, including BIOFIT’s exclusive SecretService suede-touch lining, which is designed to keep wearers lifted, in place and adjustment-free all day.
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The aesthetic of the intimate’s collection is inspired by Playboy, a global design-driven lifestyle brand with a longstanding history of involvement in the art and fashion space, including collaborative projects with Marc Jacobs, Dolce & Gabbana, Cushnie et Ochs, and SUPREME, among others.
The BIOFIT x Playboy bras are available at the suggested retail price of $39.95-$49.95, the panties at $14.95, and the corset at $99.95.
Bendon Group is a leading, global provider of intimate apparel. Founded in New Zealand in 1947, the company distributes its products across 34 countries.