Biscuits that Promise to Combat Obesity

Yes, you read it right. Most would think that because of the sugar content in them, biscuits add to your body weight. However, a new breed of biscuits promises to help you reduce your weight.

How? These biscuits contain Ajwain, a kind of spice that is considered useful to cure obesity.

India’s leading biscuit manufacturer Anmol Bakers has added a new brand christened “Tejus Digestive” to its product line including Yummy, Dream Lite, Veg Munch, Butter Bake, Lemon Mazaa, in a range of 24 variants under different product categories.

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Tejus Digestive is positioned to target more health-conscious consumers in India, as the biscuits in this brand are enriched with healthy ingredients including Ajwain, natural fiber, and flour.

“Tejus Digestive biscuits will simply promote healthy habits among India’s burgeoning health-conscious population,” said Gobind Ram Choudhary, managing director, Anmol Bakers. “In fact, we are blending health with delight to provide an affordable food product to our buyers.”

Available immediately in the market, Tejus Digestive is being offered in two packs: 100 gm priced at Rs. 15 and 250 gm priced at Rs 35. [ 1 USD = Rs. 54 approximately ]

Among other healthy ingredients, Tejus Digestive biscuits are produced with the right proportion of Ajwain – small seeds that are used as a spice for cooking mainly in India.

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Traditionally, Ajwain is known for its myriad of health benefits. Regular consumption of Ajwain through other food products and dishes can provide a veritable health shield to human body, protecting people from various possible diseases.

Ajwain is considered particularly useful to cure obesity, diarrhea, flatulence or indigestion. Clinical research also shows that Ajwain is beneficial for lactating mothers, as it can improve the quantity and quality of their milk for babies.

[ Also Read: Michelle Obama Moves to Combat Childhood Obesity ]

As Ajwain tastes bitter, it is always recommended to take it as part of other delicious food products like biscuits. Tejus Digestive is claimed to be the only biscuit brand in its category that offers all the health benefits of Ajwain.

Tejus Digestive will be sold in India through Anmol Bakers’ sales network of distributors and retail outlets. The company also plans to export these new biscuits to the emerging markets of the world.

With a turnover of Rs. 700 crore, Anmol Bakers operates with an all-India sales network of 600,000 retailers and 3,000 distribution partners.

Photo courtesy: Anmol Bakers

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