Coca-Cola, Yahoo! Launch Digital Fashion Channel

Coca-Cola light / diet Coke has unveiled its first ever Digital Fashion Channel Style it Light. The channel created by Yahoo! features premium, light-hearted fashion content set within Yahoo!’s Lifestyle site.

Style it Light has launched across the UK, France, Ireland and Nordics markets and forms part of the Diet Coke ‘Love it Light’ campaign. With this fashion channel, Coca-Cola light / diet Coke is offering a lighter approach to everyday fashion moments and focuses on its consumers passion for fashion.

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The ‘Style it Light’ campaign leverages Yahoo!’s expertise as a digital media company in creating a wide range of content. Yahoo!’s Lifestyle consumers will have access to the fashion content, including daily fashion features, news and reviews of the latest trends, videos and opportunities for users to upload their own content too.

With interactive content tailored to personal interests, this digital channel will link up with a range of partners, including Stylesight (, which offers trend research to give users a useful guide to the latest trends, buys and insider tips.

Content will be tailored across Coca-Cola light’s / diet Coke’s NWEN markets, with the UK, Ireland, France and Nordics having their own dedicated Yahoo! editor, to ensure relevant content for their audience. Topical, local fashion bloggers will also provide ongoing content.

Content on the site will be updated weekly, says Yahoo!. It’s at:

Photo courtesy: Yahoo! / Coca-Cola

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Rakesh Raman