Hertz Expands its Car Brand Advantage in Europe

Hertz, a leading general use car rental brand, is further accelerating the European expansion of its value brand, Advantage Rent a Car, from three markets to six.

Advantage (uk.advantage.com), which provides holiday travellers with vehicles at competitive rates, opened new locations over the summer to serve the Frankfurt, Geneva and London Heathrow international airports as well as central London. It was announced today, Sept. 21.

This move follows the ongoing expansion of Advantage operations in Spain, Italy and France.

Michel Taride, president, Hertz International, said: “Advantage has proven to be a very successful brand since joining the Hertz family in 2009 in the US and 2010 in Europe. With this round of new openings in Europe, Advantage is now a viable car rental option for budget-conscious leisure renters to major cities and warm-weather resort destinations in the region.”

In Europe, Advantage offers a wide range of vehicles in Mini, Economy, Compact, Intermediate and Premium categories. The website also features ongoing top hire car deals as well as travel guides for Spain, France and Italy to make the most of vacation getaways.

Advantage, which has a fleet of 20,000 vehicles worldwide, operates from 60 locations in the US and 18 locations in Europe, and provides a service throughout Latin America.

In addition to London Heathrow and downtown, Frankfurt and Geneva, the European locations include the airports for Alicante, Malaga, Seville, Valencia (Spain); Bologna, Cagliari, Catania, Milan, Pisa, (Italy); and Bordeaux, Marseille, Toulouse, Paris [Roissy] (France).

Advantage Rent a Car, a wholly owned subsidiary of Hertz Global Holdings, Inc., targets the value conscious consumer, offering a variety of cars – from Economy to Full-size cars plus SUV’s and Minivans – at affordable prices.  

Hertz is the world’s leading general use car rental company, operating from over 8,500 corporate locations in 146 countries worldwide.

RMN News

Rakesh Raman