Honda chose Times Square to display in 3-D technology the launch of its all-new 2011 CR-Z sport hybrid coupe.
Spanning five blocks of Times Square, the event brought the 3-D footage to the public at the venue. As part of the event, Honda ran 3-D CR-Z commercial footage on the Times Square HD Spectacolor screen (located on Broadway between 46th and 47th Street).
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It also displayed several CR-Z’s and sponsored a special performance from chart-topping hip-hop trio, N.E.R.D.
An estimated 250,000 people attended the CR-Z event in Times Square Thursday, says the company.
You can watch the related video at: www.youtube.com/honda