Hyundai Motor India Limited (HMIL), a subsidiary of Hyundai Motor Company and the official partner for International Cricket Council (ICC), announced Tuesday the live screening of all ICC World T20 matches till April 06, 2014 at Hyundai ICC Fan Parks in nine cities across India.
Hyundai Motor India will stage its newly launched compact sedan ‘Xcent’ at all the Fan Parks. The ‘Xcent’ is developed for the Indian market.
“Hyundai Fan Park is a unique platform to enrich and strengthen our relationship with cricket fans and take our brand association forward,” said Rakesh Srivastava, senior VP – Sales and Marketing – HMIL.
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The Hyundai ICC Fan Park will be held in nine cities–Delhi NCR: Cyber Hub (Gurgaon) and Select City Walk (Saket), in Mumbai: Highstreet Phoenix (Lower Parel), in Chennai: Express Avenue, in Bengaluru: Forum Value, in Hyderabad: Prasad I Max, in Kolkata: South City, in Lucknow: Phoenix United, in Ahmedabad: Alpha One, and in Jaipur: Pink Square.
Here cricket fans will have the opportunity to watch the live screening of the ICC World T20 2014 matches in a fun-filled environment, suggests the company.
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Meanwhile, Hyundai has created a giant cricket bat of 48 feet in length at The Great India Place mall (Noida). It serves as a stage for showcasing ‘Xcent’ and also provides opportunity to the cricket fans to catch the live screening of the matches.
Hyundai also has created a 3D structure of ‘Xcent’ to be enveloped by around 4,000 cricket balls on which the fans can pen best wishes for their favorite team.
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To celebrate the spirit of cricket this installation will be placed at the ICC Fan Park at Cyber Hub, Gurgaon.
Its ‘Blue by Heart’ campaign has been specially conceptualized to connect Cricket fans and Hyundai.
Hyundai’s International Cricket Council (ICC) sponsorship began in 2011 with its first participation as the Official Car Partner of the ICC Cricket World Cup 2011.
In 2012, Hyundai became the Official Partner of the ICC for all the tournaments that will take place between 2012 and 2015.