The European Travel Commission (ETC) has announced the launch of its new social media contest entitled, “I Wish I Were There.”
Hosted on the ETC’s official Facebook page, the contest will encourage fans to superimpose images of themselves in their dream European destination and post the new photos to the Facebook page to be automatically entered to win a trip for two to Europe. It is at: http://www.facebook.com/visiteurope
The top five photos will be selected by the greatest number of “Likes” obtained by Visit Europe Facebook fans and entered for online voting to determine the Grand Prize Winner, who will be awarded a dream European vacation to their destination of choice from a selection of three European travel destinations – Austria, Croatia or Poland.
The national tourism organizations of each country will be offering sponsored travel inclusive of hotel stays, ground transportation and cultural activities for the winner and one guest.
Similarly, Tourism Ireland has also decided to leverage technology to attract travelers. It has launched an online game on Facebook. Called Ireland Town, the game aims to bring the holiday experience in Ireland to life for Facebook fans across the world. Tourism Ireland claims that it is the first national tourism board in the world to launch a social game. (Read: Tourism Ireland with Social Game on Facebook)
“I Wish I Were There” is the first of three social media contests that are slated to take place on the European Travel Commission’s social networks over the course of the year as part of a new campaign to promote Europe as a tourism destination to the U.S. consumer.
The “Follow Your Dreams: Visit Europe” campaign aims to educate travelers on the tourism offerings available within Europe with an emphasis on history, culture and gastronomy.
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