Leading global beauty products company Avon Products Inc. names American model Lauren Andersen as its global celebrity makeup artist. It was announced Thursday, March 21.
In the role, Andersen will serve as a global spokesperson for the Avon Color brand, share beauty tips and trends in the Avon Brochures and create beauty videos for Avon’s YouTube Channels. Lauren will play an integral role in debuting the newly revamped Avon Color line, launching summer 2013.
Recently, Avon announced that Los Angeles Clippers basketball star Chris Paul will be joining the company’s team as the face of a new men’s fragrance, Untouchable. (Read: Avon Taps Chris Paul for Upcoming Fragrance)
Also, L’Oreal Paris, a leading global beauty brand, introduced a new way to experience beauty with the re-launch of LOrealParisUSA.com, which includes a content production and syndication partnership with online content company AOL.
It is a beauty site designed for all devices – meaning users will experience a uniform, easy-to-navigate site whether they log on from their desktop, mobile phone or tablet. (Read: L’Oreal Paris and AOL to Showcase Digital Beauty)
Andersen will help introduce Avon’s new Color collection of lipsticks and eye shadows that have been reformulated with new cutting edge innovation, featuring Color Reveal Technology that is designed to deliver ultra-wearable, high-impact color, says the company.
“Growing up my mom was an Avon representative and some of my earliest memories playing with makeup are with Avon products,” Andersen said. “My passion for beauty began with Avon and I’m excited to continue my journey with the brand as they debut an innovative new Avon Color collection.”
“In a year when we’re launching so many innovative beauty products and updating the Avon Color brand, we’re thrilled to partner with Lauren who is a true authority in the beauty industry,” said Meg Lerner, VP, Avon North America Marketing. “Lauren embraces Avon’s philosophy that beauty can help you reveal your most fabulous you.”