Madonna, a multi Grammy Award-winning Universal Records recording artist, will perform in the Bridgestone Super Bowl XLVI Halftime Show on NBC at Lucas Oil Stadium in Indianapolis on Sunday, Feb. 5.
The NFL and NBC announced this during Sunday Night Football game between the New Orleans Saints and Detroit Lions. Madonna’s performance will be imagined by Cirque du Soleil and Jamie King.
The Bridgestone Super Bowl halftime show is stated to be the most-watched musical event of the year. More than 162 million viewers in the U.S. watched last year’s show. The Super Bowl and halftime show will be broadcast worldwide.
Madonna joins an esteemed list of recent halftime acts that includes The Black Eyed Peas, The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney and U2.
A world class entertainer, singer, songwriter, producer, director and video visionary, Madonna has sold more than 300 million records in the course of her three decade career as The Material Girl. She is a Rock & Roll Hall of Fame inductee.
Madonna has partnered with a creative team from Cirque du Soleil, Jamie King, and multimedia artists from Moment Factory, to create a signature performance for the Bridgestone Super Bowl XLVI Halftime Show.
This year marks the fifth time Bridgestone Americas has sponsored the Super Bowl halftime show. The tire company’s new brand campaign, fittingly titled “Time to Perform,” will debut during the game.