Leading coffee brand Nespresso announces the redesign of its Boston Flagship Boutique. The contemporary 2,400 square foot space is in Boston’s chic Back Bay neighborhood.
The Boston Flagship Boutique will offer customers a relaxing, premium experience in the newly designed surroundings, suggests the company.
Customers can taste the brand’s Grand Cru coffees, experience Nespresso’s smart and easy to use machines and enjoy customer service from specially trained Nespresso Baristas.[ Also Read: All’s Well between George Clooney and Nespresso ]
“The Boutique will offer visitors a chance to connect with the brand in a uniquely sensorial way,” said Frederic Levy, president, Nespresso USA.
Boutique will now offer a light menu of savory and sweet selections designed to complement their coffee offerings. Breakfast pastries and baked baguettes, with an assortment of artisanal jams, will be served, while savory quiches and seasonal soups, will delight gourmet customers throughout the day, says Nespresso.[ Also Read: Starbucks and Google to Sell Coffee with Wi-Fi ]
Announced today, August 12, the Boston Boutique is one of five Nespresso Boutiques in the U.S., in addition to locations in New York City, Miami, and San Francisco.
Headquartered in Lausanne, Switzerland, Nespresso operates in almost 60 countries and has more than 8,000 employees. In 2012, it operated a global retail network of over 300 exclusive boutiques.