Nokia and deadmau5 to Illuminate London
To mark the launch of the Nokia Lumia 800 with Windows Phone, mobile phone maker Nokia is bringing together world renowned producer, deadmau5 and the world’s leading 4D projection artists for a unique collaborative show.
The one-off event will see deadmau5 to a backdrop of spectacular 4D projections on the full length of the 120 metre building.
The show will use the 800 windows of the skyscraper as the canvas for the spectacle. This is the first time a projection of this scale has been matched with a live music performance, says Nokia.
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deadmau5 will be performing two new tracks created especially to accompany the projections, which will be played for the first time and broadcast live.
The event on the 28th November will be free for all spectators, who will be able to view the half hour performance from the North and South sides of the River Thames.
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John Nichols, head of Marketing for Nokia UK, said: “The launch of the Nokia Lumia 800 really signals a new dawn for the company, and we wanted to celebrate this with a truly innovative and spectacular event to match this stunning phone. The location will allow thousands of people to come and experience something truly amazing, and different to anything they have seen before.”
deadmau5 said: “Visuals have always been an important part of my shows, so the chance to work with Nokia and its projection team on a project of this scale and ambition is really exciting. It’s also great to be able to play such an unusual venue and to a UK crowd.”
Photo courtesy: Nokia