Nokia Lumia Smartphones Using Windows Phone

At Nokia World, the company’s annual event for customers, partners and developers, Nokia explained progress on its strategy by unveiling a portfolio of phones, services and accessories, including the first smartphones in its Windows Phone-based Nokia Lumia range: Nokia Lumia 800 (pictured above) and Nokia Lumia 710.

Nokia also launched four new mobile phones: Nokia Asha 300, Nokia Asha 303, Nokia Asha 200 and Nokia Asha 201 that aim to blur the line between smartphones and feature phones, offering QWERTY and touch screen experiences, combined with fast and easy access to the Internet, integrated social networking, messaging and applications from the Nokia Store. 

“Eight months ago, we shared our new strategy and today we are demonstrating clear progress of this strategy in action. We’re driving innovation throughout our entire portfolio, from new smartphone experiences to ever smarter mobile phones,” said Stephen Elop, Nokia president and CEO.

“From the Nokia Lumia 800 to the Nokia Asha 201, we are bringing compelling new products to the market faster than ever before. I’m incredibly proud of these new devices – and the people of Nokia who have made this happen.”

[ Also Read: Nokia CEO Stephen Elop to Keynote Nokia World 2011 ]

Nokia made this announcement Wednesday, Oct. 26.

While Nokia is going gaga by showing its new phones, its whole market strategy will flop if it’s based mainly on a slew of handsets (hardware). Although they are called smartphones, most phones are too commoditized and hardly offer any brand differentiation. (Read: Why Marketers are Chasing the Mobile Mirage)

Mobile phone market is already choking with cheap commodity phones and those offered by leading companies such as Nokia. While demand for phones is waning, Nokia will find itself in deeper trouble in the coming days, as its products lack innovation to woo new buyers.

Photo courtesy: Nokia

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Rakesh Raman