Oakley, Inc. has announced updates regarding the 2010 Tour de France and the custom renditions of premium performance sunglasses that riders will depend on as they strive for the yellow jersey. With the Oakley Custom Program, tour fans can create Oakley sunglasses that match those worn by their favorite tour competitors.
“We answered the demands of the world’s best riders with unbeatable optical technology, then we let them sit in the designer’s chair so each one could add his own personal touch,” said Oakley CEO Colin Baden. “Oakley Radar and Jawbone are coveted designs among today’s world-class cyclists, and these sunglasses exemplify our dedication to providing the best possible performance and protection.”
Baden continued, “With the Oakley Custom Program, riders can tailor performance to the environment by selecting lenses that will match light conditions they will face during the tour. They can choose hues for frame components and salute their team colors or express their own unique style, and they can even add engraving to the lenses. Everyone has this freedom because the program is open to the general public, and fans can honor their favorite riders by creating design similar to those worn in competition.”
Lance Armstrong will be riding to capture a historic 8th win, and he will be wearing LIVESTRONG renditions of Oakley Radar and Jawbone sunglasses with several lens sets ready for quick change-out. Lance depends on our G30 lens to boost his visual contrast and depth perception. In changing weather, he wears new Clear-Black Iridium Photochromic lens with technology that automatically adjusts lens darkness in response to light conditions. Its neutral transmission allows for truer color perception.
Defending world champion and Olympic champion of the time trial, Fabian Cancellara will rely on Radar, and his custom edition matches up to his Saxo Bank team colors with a +Red Iridium lens in the company’s Path lens shape. The 2008 Tour de France champion Carlos Sastre also insists on the performance and protection of Radar, and he envisioned a special edition to match his team colors with Polished White for the frame, Polished Black for the icons, and Black for the stem sleeves.
Mark Cavendish is said to be one of the fastest men on two wheels, and all that speed demands the world’s best optics. His sunglass is the BMX Chrome Jawbone, and he customized it with Team Bright Green jaws. He will be adapting to light conditions by having Jade Iridium and Fire Iridium lenses on hand. Placing second in last year’s tour, Andy Schleck will strive for the top of the podium by putting his trust in Oakley Jawbone. He chose Team Navy Blue for the frame, Polished White for the jaw, and White for the stem sleeves. Andy knows Oakley HDPolarized lenses block glare with the best optics available, so he will be wearing Ice Iridium Polarized lenses when blinding glare reflects off cars and roads, according to Oakley.