Shazam to Make ESPN Games More Interactive

Shazam, a leading media company, has announced ESPN’s Winter X Games Aspen 2012 will be Shazam-enabled to connect fans with their favorite winter action sports.

So, when fans use Shazam to tag the live telecast anytime during the program, they will instantly access video highlights, photos, results, music and connect to related social media, enhancing the overall experience for sports fans watching the X Games. A portion of Winter X Games 2012 promos will also be Shazam-enabled.

“The Winter X Games is the first live sports program to be Shazam-enabled, making it easy for fans to experience more of their favorite events,” said David Jones, Shazam’s EVP Marketing.

“Now, action sports fans have the next best thing to a ticket to Aspen – they can see more of the action, get more of the music and learn more about the day’s events – all on their mobile device.”

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Viewers who have Shazam installed on their smartphones or tablets will be able to use the app to access content like:

  • music from the event
  • photo galleries of the action
  • highlights from the previous day’s events
  • connect to related social media about the event
  • top stories, and
  • the daily schedule

In addition to the features above, fans can download ESPN’s X Games App. Because the tag lives on in people’s tag lists, they can interact with them anytime, wherever they are, whatever they’re doing.

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“The X Games has always been more than a sporting event – it’s a lifestyle event, too,” added Carol Kruse, ESPN’s SVP of Marketing. “Shazam for TV will help us create a more connected experience for fans by bringing the great music and culture of the event, as well as photo galleries and highlights, to our fans who can’t make it to Aspen.”

The Winter X Games Aspen 2012 airs Jan. 26-29 starting at 12:30 p.m. EST.

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Rakesh Raman