Super Heroes in the Horn of Africa

DC Entertainment, home of the world’s greatest super heroes, has unveiled a giving campaign to fight the hunger crisis in the Horn of Africa.

This multi-million-dollar commitment over the next two years will be supported across all Warner Bros. Entertainment’s and Time Warner’s businesses and feature DC Entertainment’s iconic Justice League characters, including Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg, issuing the call to action, “We Can Be Heroes.”

The announcements were made today, Jan. 23, in New York by Barry Meyer, chairman & CEO, Warner Bros.; Jeff Robinov, president, Warner Bros. Pictures Group; and Diane Nelson, president, DC Entertainment.

[ Also Read: Robojit and the Sand Planet - The Story of Future Universe ]

We Can Be Heroes will support the efforts of three humanitarian aid organizations working in Africa—Save the Children, International Rescue Committee and Mercy Corps—as part of the global effort to fight the current hunger crisis in the Horn of Africa.

The region is suffering its worst drought and famine in over 60 years, with 13 million in need of critical assistance and 250,000 facing starvation in Somalia alone. Each partner organization was chosen for its track record of effective and expeditious humanitarian aid efforts in Africa.

We Can Be Heroes will be supported via promotional exposure across all of Time Warner’s divisional advertising platforms (Warner Bros., Turner Broadcasting, Time Inc., HBO), generating millions of consumer impressions and creating crucially needed awareness of this crisis worldwide.

[ Also Read: Raman Media Network Books for Children ]

Save the Children, International Rescue Committee and Mercy Corps will equally share a corporate donation of at least $2 million over the next two years comprised of cash donations, employee matching funds and consumer matching funds.

A key launch element of We Can Be Heroes is the campaign’s website, WeCanBeHeroes.org.

Photo courtesy: Save the Children

Related posts:


Amnesty Reports Unlawful Killings in Yemen
Caesars Total Rewards Loyalty Program
Acura Drives with Marvel’s the Avengers
Uptown Comic to Debut on Bounce TV
Walmart to Boost Sourcing of U.S. Products by $50bn
Take Time to be a Dad Today
Top 5 Human Rights Watch Videos: Russia, India, North Korea, ISIS, Egypt
Former First Lady Laura Bush Taking Care of Texas
Terrorist Attacks in Baghdad Kill 15 Civilians
Turkey Government Steamrolls Press Freedom: Amnesty
Custom Content Services