Viggle Loyalty Program for Television
Viggle, which will be available initially as a free download in the iTunes App Store, awards its users points for checking into TV shows. Points can be redeemed within the app for dozens of rewards from companies such as Burger King, Sephora, Fandango and the Hulu Plus subscription service or converted into charitable donations.
Function(x) Inc., founded by media and entertainment entrepreneur Robert F.X. Sillerman, announced Wednesday, Jan. 18, the upcoming availability of Viggle, a rewards-based loyalty program for television.[ Also Read: 10 Reasons I Like Indian TV Shows ]
“Watch TV, Get Rewards. Viggle is a simple idea that will transform the television viewing experience,” said Chris Stephenson, president of Function(x). “People love TV and, for the first time, they are getting rewarded not only for their loyalty, but also for checking out new shows. We think viewers will love it – as will networks and brands.”
Viggle works with live, recorded and online TV content from more than 100 channels and more are being added daily. Shows with check-in bonuses are featured in the “What’s On” section, where people are also able to set reminders and “like” shows.[ Also Read: Pepsi Unveils New Social TV Platform ]
Viggle curates all of the Twitter discussions related to each television show, its cast and crew in the “Chatter” section. People are able to link Viggle to their Facebook and Twitter accounts, making it easy for users to post comments directly to these social networks. Behind-the-scenes experiences and access to unique footage and bonus offers are all part of the Viggle experience.[ Also Read: How to Attract the Social Consumer ]
In addition to more than 100 channels that Viggle works with automatically, the company is collaborating on show-specific engagements with a variety of networks, cable and production companies.
With the ability to engage viewers with unique content, real-time polls and quizzes, and reward them for their loyalty to shows, Viggle represents a unique opportunity to help increase network ratings, says the company.
The free Viggle app will soon be available in the U.S. for download through the iTunes App Store for all iOS devices. Special versions for iPad, Android and the Web will follow shortly.