Y Films, the youth division of Yash Raj Films, India’s leading movie studio, premiered a multi-starrer series on the Internet, Man’s World, on September 29, on YouTube, in support of the Global Goals campaign.
The series, which has been created to promote Goal 5: Gender Equality of the new Global Goals for Sustainable Development, features some of the biggest influencers associated with the cause of achieving Gender Equality.
The include Parineeti Chopra, Kalki Koechlin, Richa Chadda, Soni Razdan, Pritish Nandy, Rhea Chakraborty, Bhumi Pednekar, Miss Malini, Cyrus Sahukar, Shweta Tripathi, Priyanka Bose, Anupama Chopra, Aditi Mittal, Nidhi Singh, Naveen Kasturia, Meiyang Chang, Aditi Singh Sharma and RJ Malishka.
Man’s World, a comedy, is a “what if?” story. What if women treated men, the way men treat women? It is a story about walking a mile in their shoes, in that world.
The lead protagonist of the series, Kiran, is a man who believes the world is unfair to men, and soon finds out how unequal, uncomfortable and unfair the treatment to women really was, when he faces gender discrimination as a man in a world that gets ‘flipped’.
Kiran is played by Gaurav Pandey, who is being launched by YRF in the series. The series is written and directed by Vikram Gupta, who earlier directed Ching’s ‘Hunger Ki Bajao’ campaign TVCs, starring Ranveer Singh and produced by YRF.
YRF has been working closely with Richard Curtis, the writer-director of films such as Four Weddings and a Funeral, Notting Hill and Love Actually, and his team at Project Everyone, to create this series, to promote Goal 5 of the Global Goals campaign.
The aim of Goal 5 is to ‘Achieve gender equality and empower all girls and women, everywhere’. India’s Prime Minister Narendra Modi and 192 other world leaders signed the new Global Goals for Sustainable Development on Friday 25th September at the United Nations General Assembly.
In India, the Global Goals campaign is being supported by various NGOs, media houses, organisations and corporates including Reliance Group, the first Global Goals Campaign Partner from India, Tata Group, eBay India, Confederation of Indian Industry, Hello! India Magazine, Yash Raj Films, Magic Bus, and Akshaya Patra.