Shaun White Joins GoPro Snowboard Team
Sports programming brand and camera vendor GoPro has announced Shaun White, two-time Olympic gold and thirteen-time X Games gold medal winner, to its lineup of premier ski and snowboard athletes.…
Stonyfield Kicks Off Know Your Food Campaign
This year, Stonyfield is making it easier to get to know more about the food we eat. The world’s leading organic yogurt maker is launching a year-long Know Your Food…
Halle Berry Gets Ready to Reveal the Passion
“Nothing makes a woman sexier or more beautiful than the confidence that comes from within,” believes Oscar winner and international icon Halle Berry. One year after the premiere of the…
When Starbucks Shipped 100 Million K-Cup Packs
At the end of 2011, two months after the launch, Starbucks Coffee Company says it shipped more than 100 million K-Cup packs and achieved a weighted All Commodity Volume (ACV)…
Shazam to Make ESPN Games More Interactive
Shazam, a leading media company, has announced ESPN’s Winter X Games Aspen 2012 will be Shazam-enabled to connect fans with their favorite winter action sports. So, when fans use Shazam…
Female Athletes as Pantene Beauty Ambassadors
Pantene, the world’s leading haircare brand, has announced it will support 11 elite female athletes as its newest beauty ambassadors. The group will be featured in Pantene’s first global marketing…