Target Donation for Children’s Literacy Initiative
Children’s Literacy Initiative (CLI) kicks off work made possible by a $500,000 donation from Target, which will be used to expand CLI’s Model Classroom program in Chicago Public Schools and…
eBay Launches Give-A-Toy Mobile Store
Leading online marketplace, eBay, has unveiled The Give-A-Toy Store in New York and San Francisco to allow shoppers to donate toys via their mobile devices. The holiday storefronts benefit Toys…
Twitter Followers to See Launch of Mars Rover
NASA has invited 150 followers of the agency’s Twitter account to a two-day launch Tweetup on Nov. 23 and 25 at the agency’s Kennedy Space Center in Florida. The Tweetup…
How to Attract the Social Consumer
A new global IBM study of Midmarket Chief Marketing Officers (CMOs) revealed that building and sustaining brand loyalty is the top concern for today’s midmarket CMOs, yet 72 percent do…
Children’s Books Top the Holiday Buying Lists
The stores’ circulars are out and the commercials have definitely started. It’s the time of year when kids start their holiday gift lists and are sometimes more interested in the…