Volvo Penta President Björn Ingemanson Visits India
Volvo Penta president Björn Ingemanson is making his first visit to India for the release of two new 16-liter Volvo Penta genset units that round out the company’s range of…
Boomer Launches “Phat Li” Marketing Campaign
Boomer, the bubblegum brand from Wrigley India, launched a new marketing campaign Tuesday led through a TVC and tag line: “Phat Li.” According to the company, “Phat” is the sound…
Hyatt Regency Chongming Opens in Shanghai, China
Hyatt Hotels Corporation (NYSE: H) announced Tuesday the opening of Hyatt Regency Chongming, located on Chongming Island in Shanghai, China. The hotel introduces the Hyatt Regency brand to Shanghai and…
Candice Kumai to Serve as Kirin Brand Ambassador
Beer brand Kirin announced Monday it has partnered with celebrity chef and Top Chef contestant, Candice Kumai, to share Japanese-style beer pairings with foodies. The partnership kicks off at the…
Soha Ali Khan and Neha Dhupia Sport #WillsFashionTag
The Wills Lifestyle India Fashion Week claims to be the first fashion event for implementing RFID (Radio-Frequency Identification) technology through its #WillsFashionTag. The Wills Lifestyle India Fashion Week AW’14 took…
Poachers Stole Turtles for Sexual Benefits. What Happened Next Shocked Them.
These poachers in India’s capital New Delhi planned to kill stolen turtles for meat, which is consumed under the mythical belief that it has aphrodisiac (that stimulates sexual desire) properties.…