PepsiCo Calls Celebs for Mountain Dew Campaign
PepsiCo product Mountain Dew (DEW) today announced the launch of a new creative campaign that enlists famous members of the DEW family to show the world what it means to…
Panasonic Photosynthesis Concept Comes in Milan
Panasonic Corporation has opened the doors to its “Photosynthesis” concept installation, showcasing its total solutions for creating, saving, storing and managing energy during the course of the Milano Salone del…
Heineken’s Cold Storage Room at Arts Festival
Beer importer Heineken is opening the Heineken Cold Storage Room, available to all camping attendees at the 2012 Coachella Valley Music and Arts Festival during the festival’s two weekends, April…
How to Bring Your Business on the Web
With nearly 2 billion people connected to the Internet, the Net-based information repository, the Web, is already a crowded place. However, businesses of all sizes can’t ignore the Web, as…
How Mobile Devices Spur Digital Advertising
A new study reveals that the increasing use of mobile devices and tablets is driving growth in digital advertising, though search is still the biggest driver of return on investment…