Pepsi Unveils New Social TV Platform
Pepsi unveiled Wednesday two new proprietary digital platforms, Pepsi Sound Off and Pepsi Pulse. Both platforms will initially focus on FOX’s THE X FACTOR and will drive social engagement around…
Will Spicejet Fly for Everyone in India?
When Anuj Kumar Boruah, a resident of New Delhi, decided to buy Spicejet air tickets for his four relatives going from Delhi to Guwahati on Oct. 11, he was under…
Toyota Marketing Campaign for 2012 Camry
“It’s Ready. Are You?” The campaign demonstrates how the seventh-generation model addresses changes in consumers’ vehicle needs, expectations and driving habits through the combination of new innovations and improvements to…
Guinness World Record for the Largest Margarita
On Oct. 14th at 5 O’clock in the evening Margaritaville broke the World Record for the largest margarita ever made as verified by Guinness World Records. The event was part…
Nissan Presents Revenge of the Electric Car
More than 7,200 Nissan LEAF owners around the United States have the opportunity on Oct. 16 to celebrate National Plug In Day. This first-of-its-kind event is a gathering of owners…
Selling Over 5 Million Comic Books in Six Weeks
DC Comics – the home of Superman, Batman, Green Lantern and Wonder Woman – is experiencing its best comic books sales in more than 20 years, following a renumbering of…