Digital Gains amid Slow Ad Market
Advertising spending decreased during the second quarter, a reversal of positive spend during Q1, according to a new STRATA quarterly survey of major advertising agencies. However, continued investment and interest…
What Price is Right for Nintendo 3DS?
The company thinks it is $169.99 now. Nintendo of America has announced plans to drop the suggested retail price of its portable Nintendo 3DS system to $169.99 in the United…
Red Lobster Ads with the Brand’s ‘Real People’
Developed by Grey New York, the new ads feature actual Red Lobster employees and others associated with the brand sharing real and unscripted stories about Red Lobster. These stories authentically…
CNN to Stream News Network Online, On Mobile
CNN and HLN’s complete 24-hour television networks will be streamed live on CNN.com, the CNN App for iPad and the CNN App for iPhone and iPod touch beginning Monday, July…
IBM Debuts Cloud Solution for Online Marketing
IBM has announced a new cloud-based Web analytics and digital marketing suite to help organizations automate online marketing campaigns across all online channels, such as web sites, social media networks,…