APAC EFFIE Awards for Lowe Lintas and Partners
After being named as the Agency of the Year at the Indian EFFIEs 2013, Lowe Lintas and Partners has emerged as the most effective Indian agency at the APAC EFFIEs…
Verizon Powerful Answers Award Open for Submissions
Verizon has announced that its 2014 Powerful Answers Award competition is now open for submissions. The global challenge, which debuted last year, is designed to spark innovative thinking and problem…
Volvo Penta President Björn Ingemanson Visits India
Volvo Penta president Björn Ingemanson is making his first visit to India for the release of two new 16-liter Volvo Penta genset units that round out the company’s range of…
Comedic Video Released for The Here and Now
Ann Brashares appears on the teen scene with her novel — The Here And Now (Delacorte Press / On sale April 8, 2014 / $18.99). In honor of the book’s…
Boomer Launches “Phat Li” Marketing Campaign
Boomer, the bubblegum brand from Wrigley India, launched a new marketing campaign Tuesday led through a TVC and tag line: “Phat Li.” According to the company, “Phat” is the sound…
Candice Kumai to Serve as Kirin Brand Ambassador
Beer brand Kirin announced Monday it has partnered with celebrity chef and Top Chef contestant, Candice Kumai, to share Japanese-style beer pairings with foodies. The partnership kicks off at the…