Shazam to Improve Impact of TV Advertising
Leading media engagement company Shazam has launched the “Shazam Engagement Rate,” a new Shazam for TV advertising metric that aims to enable brands to more accurately gauge the effectiveness of…
Marriott Hotels’ Global Marketing Campaign
Marriott Hotels, the signature brand of Marriott International (NYSE:MAR), launched Monday a new multi-year global marketing campaign called “Travel Brilliantly.” The campaign reflects the lifestyle of the next generation of…
Webisodes on New Mom Zuleyka Rivera
Television actress and former Miss Universe Zuleyka Rivera is now a mom to a one-year-old son Sebastian. She is experiencing firsthand the exciting challenges and triumphs of parenting and has…