Goodyear Goes Digital for Disney-Pixar’s Cars 2
The Goodyear Tire & Rubber Company has announced the details of its promotion of Disney and Pixar’s high-octane animated comedy adventure “Cars 2,” which opens in theaters on June 24,…
Publicis Groupe to Acquire Genedigi in China
Publicis Groupe has announced it has signed an agreement to acquire Genedigi Group, one of China’s leading independent public relations and marketing communications agencies. Genedigi will be aligned with MSLGROUP,…
Need to Change 5 Old Rules at Workplace
Tough times. At a time when the economic plight in most countries has gone topsy-turvy, there’s an immediate need for corporations recovering from the recessionary onslaught to change some critical…
IBM Turns 100; Making the World Work Better
IBM today is marking the 100th anniversary of its founding on June 16, 1911. To celebrate the milestone, the company is releasing a book, “Making the World Work Better: The…
Job Board for the Mobile Marketing Industry
At a time when mobile markets world over are going through a rough patch, MMA (Mobile Marketing Association) has announced the launch of a new industry job board. The aim…