How to Measure ROI of Public Relations
Developing global standards for social media measurement, further education of the PR profession, and new work on the ROI (Return on Investment) of public relations emerged as the top priorities…
Raw Ads Get the Voice of Frances McDormand
Heartbreak, what the boss likes in her coffee and the “sweetness to tea ratio” are just a few of the scenarios featured in a humorous yet smart multi-million dollar TV…
Ryan Reynolds Goes with Nissan to Support LEAF
Ryan Reynolds stars in the upcoming movie Green Lantern opening June 17 as well as the anticipated comedy The Change-Up opening August 5th. He is a Nissan LEAF owner and…
Coca-Cola, Yahoo! Launch Digital Fashion Channel
Coca-Cola light / diet Coke has unveiled its first ever Digital Fashion Channel Style it Light. The channel created by Yahoo! features premium, light-hearted fashion content set within Yahoo!’s Lifestyle…
Opportunities on Skill-Based Social Network SkillPages
SkillPages, a skill based social network, has announced that over one million people have joined the platform in under 150 days, following its formal launch in January 2011. It was…