McDonald’s Asks for Your Helping Hand
Today, McDonald’s USA celebrates McHappy Day, kicking off its annual “Give A Hand” fundraiser for Ronald McDonald House Charities (RMHC) – the company’s “Charity of Choice.” Each year, McDonald’s says,…
How to Measure the Impact of Mobile Ads
To standardize key metrics for the mobile interactive industry for the first time ever, the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) have released “Mobile Web Advertising…
Macworld Ropes in Artists to Promote Apple
The Macworld 2011 conference program will include, for the first time, special “Featured Artist” sessions taught by individuals who bring creativity to life using Apple technology and the Mac OS…
Mitsubishi i-MiEV at the LA Auto Show
Mitsubishi Motors Corporation (MMC) will host the world premiere of the North American version of its i-MiEV new-generation electric vehicle at the Los Angeles Auto Show (LAAS) to be held…
Google Enables Delta to Offer Internet in the Air
Delta Air Lines and Google will offer free in-flight Wi-Fi to customers on Delta flights equipped with Gogo Inflight Internet service between Nov. 20, 2010 and Jan. 2, 2011. With…
Peanut is Your New Friend on Facebook
A new marketing campaign features Mr. Peanut, the beloved icon, speaking for the first time in 94 years in a series of stop-motion animation commercials. The first commercial appears on…