Boomer Launches “Phat Li” Marketing Campaign
Boomer, the bubblegum brand from Wrigley India, launched a new marketing campaign Tuesday led through a TVC and tag line: “Phat Li.” According to the company, “Phat” is the sound…
Zero-Emissions All-Electric Bus Launches in Rio de Janeiro
Fetranspor and Rio Bus, the public transportation companies for the state and city of Rio, and BYD, a Chinese company with leading technologies on batteries and electric vehicles, joined together…
Candice Kumai to Serve as Kirin Brand Ambassador
Beer brand Kirin announced Monday it has partnered with celebrity chef and Top Chef contestant, Candice Kumai, to share Japanese-style beer pairings with foodies. The partnership kicks off at the…
Disney by Samsonite: Luggage Collection for Kids
Leading luggage brand Samsonite has introduced the Disney by Samsonite collection for kids. Starting from 2014, this collaboration combines the magical world of Disney with Samsonite products. Depicting Disney characters,…
Cox Donates Books to Preschools for National Reading Month
Cox Communications is helping local preschools celebrate National Reading Month and encourage a love of reading through a donation of nearly 200 books in partnership with Smart Beginnings Greater Roanoke.…