Acura Kicks Off “Driven by Passion” Tour
Acura has kicked off a multi-city cross-country tour called “Driven by Passion” to showcase the automaker’s new flagship luxury-performance sedan, the 2014 Acura RLX. The new experiential marketing campaign will…
Las Vegas Goes Green for St. Patrick’s Day
In honor of St. Patrick’s Day, the Las Vegas Convention & Visitors Authority (LVCVA) in partnership with Tourism Ireland have created a special Irish welcome by turning the famous ‘Welcome…
Force Factor Signs Deal with Shawn Thornton
Force Factor, a leading sports nutrition brand, has signed an endorsement deal with Shawn Thornton, the NHL hockey star and forward for the Boston Bruins. Under the sponsorship terms, Thornton…
Gap Welcomes George Kotsiopoulos of Fashion Police
Gap Factory Store announces the “Exclusively Styled” campaign, its first global marketing collaboration and partnership with celebrity stylist and television personality George Kotsiopoulos. The campaign kicks off on March 20,…