I Wish I Were There Facebook Travel Contest
The European Travel Commission (ETC) has announced the launch of its new social media contest entitled, “I Wish I Were There.” Hosted on the ETC’s official Facebook page, the contest…
CIOs – Chief Information (or Ignorant) Officers?
CIOs must get the balance right between utility and innovation in order to secure influence in the future, according to new research from PA Consulting Group and Harvey Nash. The…
How to Measure ROI of Public Relations
Developing global standards for social media measurement, further education of the PR profession, and new work on the ROI (Return on Investment) of public relations emerged as the top priorities…
Coca-Cola, Yahoo! Launch Digital Fashion Channel
Coca-Cola light / diet Coke has unveiled its first ever Digital Fashion Channel Style it Light. The channel created by Yahoo! features premium, light-hearted fashion content set within Yahoo!’s Lifestyle…