Coca-Cola vs. Pepsi: Cola Wars on the Football Field
Close on the heels of Coca-Cola’s launch of its campaign for the 2014 FIFA World Cup, Pepsi has premiered the latest evolution of the brand’s 2014 football campaign. It is…
WWE Celebrates WrestleMania 30 in a Week-Long Event
Fans from all 50 U.S. states and more than 30 countries will descend upon New Orleans for a week-long lineup of festivities in celebration of WrestleMania 30. It is taking…
FIFA World Cup: Coca-Cola Launches “The World’s Cup”
Coca-Cola has launched its marketing campaign: “The World’s Cup” for the 2014 FIFA World Cup. It will be brought to life through a number of key elements: “One World, One…
FIFA World Cup Anthem: “Dar um Jeito (We Will Find A Way)”
FIFA and Sony Music Entertainment announced Friday that the Official Anthem of the 2014 FIFA World Cup in Brazil is entitled “Dar um Jeito (We Will Find A Way).” It…
Annika Hour to Debut on SiriusXM PGA TOUR Radio
SiriusXM announced Thursday that World Golf Hall of Fame member Annika Sorenstam will host an exclusive new radio series on SiriusXM PGA TOUR Radio (XM channel 93, Sirius channel 208).…
Hyundai Hosts Live Screening of T20 Cricket Matches
Hyundai Motor India Limited (HMIL), a subsidiary of Hyundai Motor Company and the official partner for International Cricket Council (ICC), announced Tuesday the live screening of all ICC World T20…