Coca-Cola Ropes in Jordan Spieth for Sports Marketing
Coca-Cola announced Wednesday that golfer Jordan Spieth will become an ambassador for the brand’s sports marketing campaigns and beyond. The new multi-year partnership will feature Spieth in television advertising, digital…
Nominees for FIFA Ballon d’Or Awards Revealed
The contenders for this year’s FIFA Ballon d’Or Award for the best player of 2015 and for the FIFA Women’s World Player of the Year 2015 Award have been announced.…
David Beckham: Sexiest Man Alive
According to Time Inc.’s People, David Beckham is confident bending it like you-know-who, rocking a bespoke suit, even posing practically shirtless at a People photo shoot. But at heart, he’s…
NBA All-Star Blake Griffin Stars in Kia Ad Campaign
NBA All-Star Blake Griffin is back in a series of four new television commercials for Kia’s Optima midsize sedan, and he’s bringing his signature brand of satirical comedy with him.…
Cricket Council and UNICEF Unite for Children
The International Cricket Council (ICC) and UNICEF announced Wednesday a five-year partnership to advocate on behalf of the world’s most disadvantaged children. Every year 5.9 million children die before their…