Hyundai’s ‘Last Ball’ for ICC World T20 Cricket
Hyundai Motor India Limited (HMIL), a subsidiary of Hyundai Motor Company, the official partner for International Cricket Council (ICC), handed over Sunday the ‘Last Ball’ for the ICC World Twenty20,…
Scotland Run: 9,500 Runners, 95,000 Kilometers, 125,400,000 Steps
A total of 9,500 runners covered 95,000 kilometers in 125,400,000 steps as they took on the 11th Annual Scotland Run in New York’s Central Park on Saturday morning. The Scotland…
Coca-Cola vs. Pepsi: Cola Wars on the Football Field
Close on the heels of Coca-Cola’s launch of its campaign for the 2014 FIFA World Cup, Pepsi has premiered the latest evolution of the brand’s 2014 football campaign. It is…
WWE Celebrates WrestleMania 30 in a Week-Long Event
Fans from all 50 U.S. states and more than 30 countries will descend upon New Orleans for a week-long lineup of festivities in celebration of WrestleMania 30. It is taking…
FIFA World Cup: Coca-Cola Launches “The World’s Cup”
Coca-Cola has launched its marketing campaign: “The World’s Cup” for the 2014 FIFA World Cup. It will be brought to life through a number of key elements: “One World, One…
FIFA World Cup Anthem: “Dar um Jeito (We Will Find A Way)”
FIFA and Sony Music Entertainment announced Friday that the Official Anthem of the 2014 FIFA World Cup in Brazil is entitled “Dar um Jeito (We Will Find A Way).” It…