Beginning in January 2014, Pantene, a hair care brand, and supermodel Gisele Bündchen are coming together.
Bündchen will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach.
The international supermodel has been representing Pantene in Brazil since 2007.
“I feel my hair has been through it all – from being styled more than ten times in one day to enjoying the sun and surf with my children – and Pantene has helped to keep it healthy with every wash, no matter what the day may bring,” says Bündchen.
“I love that Pantene not only stands for healthy, strong hair, but also encourages women to give back specifically through a program like Pantene Beautiful Lengths.”
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According to the company, Gisele Bündchen will be the face of the new Pantene campaign debuting in January 2014, which will be the launch of Pantene‘s new first-ever, clinically-tested, anti-oxidant damage-blocking technology (EDDS).
This damage blocking technology targets, captures and helps reduce copper build-up on hair to help prevent oxidative damage, which over time leads to a new dimension of damage protection.
This technology will be across most Pantene shampoo formulas and works to preserve the long-term condition of hair.
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