Government of India to Take Action Against Misleading Advertisements

The Union Minister for Consumer Affairs, Food and Public Distribution, Shri Ram Vilas Paswan visiting the Consumer Mela 2016, in New Delhi on October 20, 2016
The Union Minister for Consumer Affairs, Food and Public Distribution, Shri Ram Vilas Paswan visiting the Consumer Mela 2016, in New Delhi on October 20, 2016

India’s Minister of Consumer Affairs, Ram Vilas Paswan, has appealed celebrities to keep in mind consumer interests before taking up advertisement of day to day products.

He said government is making provisions in new Consumer Protection Bill to take strict action against misleading advertisements.

He said voluntary action by all stakeholders – industries and celebrities – will help immensely in this regard. Inaugurating consumer mela in New Delhi, Paswan said that government is also contemplating action against those who charge over MRP (maximum retail price), adding that consumer awareness is paramount to check this unfair practice.

Paswan said that his Ministry has decided to organize consumer awareness week and consumer melas across the country every year beginning from International Consumer Day.

He said this will help in bringing consumers, companies, regulators on one platform for consumer awareness and their grievance redressals.

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Consumer Mela 2016 inaugurated Thursday at Central Park, Connaught Place in New Delhi has been organized by the Department of Consumer Affairs, Ministry of Consumer Affairs, Food and Public Distribution.

The Consumer Counseling Mechanism of Department of Consumer Affairs popularly known as National Consumer Helpline (NCH) is also in the mela to educate consumers about their rights and responsibilities, the procedure for seeking grievance redressal, assisting them in registering grievances, and so on.

[ आओ मिल कर करें एक नये और समृद्ध भारत का निर्माण ]

The Department of Consumer Affairs is also observing Swachhta Pakhwada from 16th to 31st Oct, 2016. The Minister also administered Swachhta Oath on this occasion and appealed to the people to keep their surroundings clean.

Nukkad Nataks on consumer awareness and Swachhta and poster making competition by school children were also organized during the event.

During the Consumer Awareness Week from 20 – 27 October, a number of events will be organized throughout the country to create awareness about the rights and welfare of consumers.

Photo courtesy: Press Information Bureau

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Rakesh Raman