How Mercedes-Benz Drives the Fashion Week

The doors opened Thursday to the new home of Mercedes-Benz Fashion Week at Lincoln Center. With a 30 percent larger venue than previous seasons in Bryant Park and just under 90 runway shows taking place from September 9-16, Mercedes-Benz Fashion Week has roped in American collections from different designers.

This season, the show will display collections from Diane von Furstenberg, Tommy Hilfiger, Herve Leger by Max Azria, Narciso Rodriguez, Vera Wang, and this season’s Mercedes-Benz Presents Designer, Carolina Herrera, who features her latest collection on September 13, 2010.

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“The new space is incredible and is the result of many people providing their support and hard work to make it a reality,” said Lisa Holladay, manager of brand experience marketing for Mercedes-Benz USA. 

“We are very proud to be the title sponsor and look forward to many more seasons that are successful in benefiting the entire fashion industry.”

Beyond the cutting-edge technology upgrades that include electronic event credentialing and seating systems, the Mercedes-Benz Fashion Week venue includes a sleek, modernized layout that aims to enhance attendees’ experience. 

New vehicle displays include a 2011 E550 Cabriolet with designo Mauritius Blue paint and porcelain interior, the featured vehicle in this season’s key visual with Mercedes-Benz Brand Ambassador Milla Jovovich, and the 2011 CL63 AMG in Magnetized Black Edition.

The Mercedes-Benz Star Lounge takes on a bold design through a collaborative effort with fashion icon Iman and her new IMAN Home designs, and interiors and special events design consultant Carlos Mota.

Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States.

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Rakesh Raman