Norman Jay with Bacardi Mentors Music Talent

Bacardi Superior rum has collaborated with music pioneer Norman Jay, MBE, to support some music acts. The leading DJ nurtured the talents of three UK artists – Untold, Reso and Disco Bloodbath – guiding them in the creation of three pieces of music.

Under Norman Jay’s mentorship, each artist has created a contemporary version of the classic rumba rhythm, preserving the original elements, and basing it within their own genre.

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Norman and the acts travelled to Puerto Rico to immerse themselves in the heritage of Bacardi, before combining their UK beat-based music with the rhythms of Latin America.

They worked with local musicians, DJs and producers to gain inspiration for their tracks and learn about the real rumba experience, says the company.

All three acts were selected for the Bacardi Pioneers project to bring to life the brand’s musical heritage and spirit.

Known for cocktails – such as the Mojito and Cuba Libre – Bacardi Rum also has a heritage in music, particularly the rumba, and has been hosting parties since 1862.

In more recent times (the past 13 years), Bacardi B-LIVE has become a popular fixture at festivals building upon this vibrant musical legacy, claims the company.

“Molasses Guaguancó” by Untold, “Boriken Groove” by Reso and “El Morro” by Disco Bloodbath are now available for free download at

In 1862, in Santiago de Cuba, founder Don Facundo Bacardí Massó introduced white rum Bacardi in the spirits industry.

The introduction of Bacardi Rum inspired it to invent other drinks including the Mojito, the Daiquirí and the Cuba Libre.

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Rakesh Raman